In our initial planning of the magazine advert, we contemplated making a image which was composed from different boy parts of the boy and doll (e.g. the doll's face and the boy's body) to make a mis-matched person which would challenge convention and attract the attention of the target audience. Another idea that we had was to make the image look like objects on a kitchen table, which linked to the video e.g. the doll and the purse which she picks up in the opening scene of the video. However, we thought that we should make the advert less strongly linked with the video, as we were advertising the album as a whole rather than just the single. We decided that we would link the advert to the album title, "Wall of Arms" by using a wall as the main backdrop for the image.
The image above also shows some initial digipak designs (on the left-hand side) for a 4-panel design. We intended to link the digipak to the initial advert design by continuing the idea of mis-match by using an image of a face, created by using parts of the girl, boy and doll's face. We thought that if the digipak had slits, we could have flaps that lift up like a children's book, revealing different combinations of parts of their faces underneath. However, we decided that this would be too complicated and the industry would probably not produce such a complicated and therefore expensive format.
Here is the revised design for the digipak, as we have now decided that a 6-panel format would allow us to include more images and therefore increase the appeal to the target audience. We will link the album title to the design by using a brick wall. We will use the red motif to link to the magazine advert and the video. There will be a scrap-book effect on the inside cover, using screengrabs from the video, which will appear to be stuck down by sellotape. Handwriting-style font will be used for the lyrics on the inside cover and the tracklist on the back
