This is the finished version of our magazine advert. We have changed the poster in the background in order to make it look less cluttered and more bold. The image of a 'poster within a poster' and the inclusion of the image of the girl walking on the inner 'poster' creates a postmodern effect and creates unconventional indie appeal. This concept has been used in many post-modern pieces of art, such as these works by surrealist artist René Magritte- that show a "painting within a painting."
The intention of the artist's work was to challenge the expectations of reality and force viewers to become sensitive to their surroundings. The intention of the poster is similar- to catch the attention of the audience but also to create a layered effect which challenged the expectations. This is similar to our video, in which 'all is not what it seems' between the boy and the girl, as at first glance they appear to be a normal couple, but as the video goes on it becomes apparent that there is a more sinister nature.
The use of a wall in the background links to the album title- "Wall of Arms." The images of the band used on the poster were taken by a member of our media group at a Maccabees concert, and this is the only time that the band appear in our 3 products. The use of images from a performance reflects the importance of live gigs in the indie genre. Although we use a screengrab of the doll on the poster, we did not want to make it too prominent, as the advert is for the album rather than just the single.
Intertexuality is created by the use of the same font as the digipak. This relates the products to each other, making them more noticable to target audiences once they have seen one of them. The red font also links to the red motif of the music video and the image of the doll included on the poster is taken directly from the video, so that if the audience have seen it their attention may be drawn to the advert.
We have included the record labels in the advert, as the music industry demands that they feature. However, their position in the bottom corner suggests that they are not a key focus of the advert, which is typical of the indie genre.
The strapline showing the most popular singles on the album will attract the target audience, as they may have heard one of the singles on the radio or seen the music video for One Hand Holding. This means that people who are less familiar with the band but have liked the singles may be tempted to buy the digipak in order to hear the rest of the album
The action line of the website at the bottom of the advert entices modern audiences to seek out the additional information available
The use of a wall in the background links to the album title- "Wall of Arms." The images of the band used on the poster were taken by a member of our media group at a Maccabees concert, and this is the only time that the band appear in our 3 products. The use of images from a performance reflects the importance of live gigs in the indie genre. Although we use a screengrab of the doll on the poster, we did not want to make it too prominent, as the advert is for the album rather than just the single.
Intertexuality is created by the use of the same font as the digipak. This relates the products to each other, making them more noticable to target audiences once they have seen one of them. The red font also links to the red motif of the music video and the image of the doll included on the poster is taken directly from the video, so that if the audience have seen it their attention may be drawn to the advert.
We have included the record labels in the advert, as the music industry demands that they feature. However, their position in the bottom corner suggests that they are not a key focus of the advert, which is typical of the indie genre.
The strapline showing the most popular singles on the album will attract the target audience, as they may have heard one of the singles on the radio or seen the music video for One Hand Holding. This means that people who are less familiar with the band but have liked the singles may be tempted to buy the digipak in order to hear the rest of the album
The action line of the website at the bottom of the advert entices modern audiences to seek out the additional information available
