Animatic

Analysis of Feedback

When we showed our animatic to the rest of our media class, they responded with both positive feedback and areas for improvement:

-They said that our main motif- the doll- was portrayed clearly through the narrative.

-However, our other motif (the colour red) was not clear from the animatic, as it was in black and white. We will make this more obvious in our video by choosing locations which incorporate this colour and including it subtly throughout. We will also use red lighting in the final scenes

-Our classmates identified from the animatic that we had chosen to pursue a narrative video rather than one which was perfomance based. They recognised that in doing this we were subverting the "indie" genre, which is often performance based, such as this example:



-Because we had used only still shots for the animatic, people said that meaning was not always entirely clear. Some people found that the narrative was not always obvious.

-It was recommended that the shot duration should be decreased and the cutting rhythm made faster to fit with the choppy rhythmn of the song, which is typical of the indie genre. This may have been because we had planned to use a very large number of shots in total, so did not draw out each individual shot.

-However, we will make sure to use a fast cutting rhythm in our video in order to meet the expectations of the audience.

-One person remarked that our narrative appeared too linear, and that it should change more between timeframe to make it a more "layered" and complex narrative. In response to this, we will attempt to make our narrative more fragmented in terms of timeframe.

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We have managed to make our narrative more complex by using shots which develop the girl's obession with the doll, such as her cutting our photo graphs and sticking them on the wall. We used low-key lighting in order to contrast with the bright light of the outdoors in the park, to indicate that something sinister is occuring below the surface